The expansion of ecommerce in the digital era

Although the digital revolution has brought about enormous changes in many areas of life, in lockstep this progress also entails new challenges and technological issues which have to be addressed.

Technological breakthroughs remove barriers and lead to a more globalised world, yet we are continuously seeing news stories about fresh cyberattacks, database theft and security and privacy problems. This would suggest that when it comes to digital data (photos, conversations, health or finance information and online stores), nothing or almost nothing can be completely private.

The ecommerce market is one of the great wonders of the digital era. In recent years we have seen a boom in online stores and some of them have been extremely successful. This growth in ecommerce has gone hand-in-hand with an increase in online shopping.

Numerous studies forecast that ecommerce sales will continue to rise in the coming years and one of the issues that online stores have to tackle is the need to break into new markets. An eae report says that 36% of ecommerce merchants are planning to expand abroad.

This expansion in a borderless world means our website has to abide by all the privacy and security policies in each country and also needs to be translated into all the languages where the product is going to be sold.

Having a website that’s well translated and also optimised for every language is essential when trying to get into new markets. Accurate rendering of an online store in the target language or languages will help to gain satisfied customers. This means that all product descriptions and prices along with function buttons such as “add to basket” and “payment” need to be translated correctly.

Getting a multilanguage website where people from all over the world can shop takes a lot of work. So it’s essential to have onboard a company specialising in translation which does things properly right from the outset, as that way we get lots more benefits and much less long-term toil.